Be Bold For Change

ATMA Women’s Day Campaign

Woman Empowerment is possible only when the women speak out – to assert their rights, to expose the atrocities they suffer, to bring to light the injustices they face. And this is not the responsibility of the Woman alone – it is the collective responsibility of the men, the family and the society – to support her to be bold.

This was the message conveyed by ATMA Foundation on the occasion of Women’s day – through an innovative awareness campaign.

Pamphlet & Booklet preparation

ATMA prepared and brought out a pamphlet containing slogans for change, and also a compilation of important women’s helpline numbers. A more detailed booklet on the rights and safeguards of women was also prepared.

Public Awareness & Mass Contact programme

An awareness programme was organized at North Bus Stand Thrissur from 3.30 – 5.30 pm on 8th March 2017. The programme involved:

  • Free distribution of 5000 pamphlets and 500 booklets to the public in the buses, shops and the vicinity of the bus stand
  • Street plays and flash mobs on the theme by college students.
  • Short talks by ATMA Volunteers and guest speakers


The programme was organized with the support of the Lioness Club of Thrissur and the participation of   Vimala College, St Mary’s College and St Aloysius College, Thrissur. More than 200 student volunteers from 4 colleges, over ATMA 50 volunteers, representatives of Lioness Club and many distinguished dignitaries participated in the programme.

Corporation Counsellor Sri K Mahesh, ATMA Foundation Chairman Sri C K Suresh, Secretary K K Komalakumar, Lions Club Zone Chairman Dr Justin George, Dr Asha Gopalakrishnan, Dr Asha P Rao and Cine artist Sri Nandakishore addressed the public. ATMA Volunteers and students of ATMA Gurukulam also gave their opinions on the issue. Smt Leena James, President, Lioness Club of Trichur, inaugurated the booklet distribution by handing over a copy to Counsellor Sri K Mahesh.

Family Get Together

Following the campaign, a family get together was organized at the ATMA Foundation office premises at Paliyam Road, Thrissur, from 6 – 8 pm, with participation of more than 30 families. Smt Devikrishna, Cinical Psychologist, and Smt Bindu V, Principal, Vidya Vihar School, Kakkassery led the discussion on the role of the family in woman empowerment – the concerns and the challenges.


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